SALES
From Green & Black’s organic chocolate to Maldon sea salt, Belgravia Imports has a history of helping international brands achieve multi-million dollar sales in the US. We source and import foods and beverages that are considered the best-in-class in their respective categories. Belgravia keeps its portfolio selective in order to ensure each brand receives the highest attention possible.
Belgravia creates tailored, strategic sales plans that result in brand awareness, revenue growth, and long-term sustainability for our partners. Proven industry leaders, our experienced sales and marketing team has expertise and connections in all channels, from conventional grocery to all-natural to food service and beverage/wine and spirits. We also leverage a network of national, international, and regional brokers and distributors, who sell across the US, Canada and into Mexico, giving products maximum exposure to the North American market.
Belgravia utilizes real-time data to drive business decisions and adjust sales and marketing activity based on numbers from the field. What Belgravia Imports offers is a reliable and loyal partner, expert guide, and passionate advocate for international brands looking to open up the complex, challenging and rewarding US market.
In order to achieve success in the US, Belgravia delivers to its partners strategic sales force and execution, with teamwork through a national & regional network of first-class brokers, distributors, and retail & food service outlets.
ROUTE TO MARKET
- Natural Food Stores/Chains
- Specialty Food Stores/Chains/Independents
- Grocery Stores
- Club Stores
- Alternate Channels
- Foodservice
- Wine & Spirits
- E-commerce
SALES PARTNERS:
Belgravia’s sales and marketing strategies are designed to fit the target customer and their buying processes and to meet the needs of the consumer. Belgravia provides support for their national, regional & independent partners across the US.
Retail Distributors
Both regional and national, all natural, specialty, confectionery, mass and others, as appropriate for the retailer
Food Service Distributors
National, regional, specialty, confectionery, category specific
Direct Accounts
Food Service and Retail
eCommerce
Marketing, tools and sales distribution through direct & effective digital channels
Brokers
Crucial to a successful sales strategy, Belgravia works with a network of national and regional brokers, both customer and category specific.
Shows
Belgravia exhibits regularly at national trade shows such as the Summer and Winter Fancy Food show, All-Natural Expos, and a variety of distributor trade and other shows, as appropriate
MARKETING
One of the very few full-service importers in the US, Belgravia provides in-house marketing expertise and support for brands in preparation of their launch and continued support as the brand matures in the market. Marketing strategy is consumer focused and results driven.
Brand design, field marketing, website development, social media campaigns, and additional creative services are available to our partners as additional services. Brands are built through local marketing technique that supports a nationally developed overlay. Our team has direct knowledge in all major and secondary markets.
Increasingly, the cost of getting on and staying on the shelf and in front of the consumer in the US can be expensive. Belgravia brings its expertise to the table and works closely with each vendor to develop knowledge-based pricing and promotions strategy to maximize sales within the budgetary restrictions of the vendor. Realistic sales expectations are closely aligned to careful pricing and prudent, strategic marketing budgets.
BELGRAVIA IS A BRAND BUILDER.
Belgravia carefully selects “best in category”, unique, advantaged products that can be developed into market leaders. Introducing a product to the US consumer, and establishing the brand’s reputation while building awareness, takes focus, expertise, and total dedication to the brand.
Key elements are USFDA approved packaging with appeal to the US consumer, optimal positioning, timing, and partnering with the right broker and distributor networks. Brand building in the highly competitive US market requires a well-thought out strategy incorporating the vendor’s goals and resources.
IMPORTING
Belgravia is a full service importer from importation, fulfillment, warehousing, and inventory management, to sales, distribution, and invoicing.
Belgravia takes ownership of the products at a mutually agreed port or point of departure and arranges shipping and handling from that point forward. Belgravia services include marketing reports, which include spend and chargebacks in a monthly report for each vendor against their approved budget.
Belgravia is known for its efficient, professional and courteous service to its vendors, trading partners, and customers.
WAREHOUSE AND LOGISTICS
The company is headquartered in Middletown, RI in a 170,000 sq foot mixed-use combination warehouse and office facility. We are convenient to major highways and distribution points. Our leading-edge warehouse space provides temperature controlled storage of goods, modern receiving and shipping process, and up to the minute inventory management system.
Belgravia Imports manages the delivery of products from foreign ports of departure to the US point of entry. We arrange the timely shipment of products to our Rhode Island warehouse, and then manage distribution of goods across the country by various means.
Real-time relating capabilities include inventory management, tracking, and invoicing.